Mamy Poco Pants!
May 23, 2009 7:15 AM
posted by flapjax at midnite (23 comments total)
19 users marked this as a favorite
Those of you who think doing TV commercial jingle music might not drive you insane... THINK AGAIN!
Several years back, I had a gig doing a TV commercial jingle, here in Japan. The product? Disposable diaper pants! What a shitty gig! Har har har!
But seriously... the commercial opened with 3 moms, all busy changing their baby's diapers, and they're saying: "These diapers suck! Wish we had disposable pants-type
diapers for our infants!" Then, POW! ZING! The product appears! Mommies and babies are happy and excited! The commercial ends with the product name: "Mamy Poco Pants!"
And there's the rub. The client was fine with the music that I came up with, straightaway. But the agony had only begun. The quality and tone and personality of the product-name sound bite, THAT was something they just couldn't make up their minds about. Endless meetings, endless emails... "Make it more exciting! Make it more playful! Make it more Japanese sounding! Make it less Japanese sounding! Try singing it! Make it sound like a crowd! Make it... sigh. It was a very particular kind of hell. That grown men in suits would spend that kind of time and psychic energy on such minutiae, that they could have that hard a time deciding on what these three gaddam words should sound like... it was enough to make you want to just drop music and go into the retread tire business. Or start a campaign of genocide against advertising executives.
Anyway, there are 8 versions here, for your listening, um, pleasure. And that ain't all of 'em. There were at least 5 or 6 more, that I haven't included. There's really only so much I could bring myself to subject you good people to.
By the way, my wife (the sound bite vocalist on this magnificent gig) still can't even bear to listen to this, lo these many years later. Some things are just too painful to revisit.